Nodes Notions
Nodes Notions sells stuff that is collectable, or unusual, or memorable to people who collect items which are sometimes very hard to find.
The customer base is varied depending upon what I scouted out. Primarily the people I would target are those who like nick-nacks, sports memoribilia, joke items, or just unusual things.
I sell them on e-bay, Craigslist, and Amazon.com
People who would would not be interested in say my tea service, would possibly be interested in say the Joh Rigging's signed mini helmet from the year we was inducted into the Hall of Fame (however, I don't think I could part with that, after all, if it weren't for John Riggins I wouldn't even like football). Because of this, my marketing would have to be equally appealing to the very dainty woman, and the very burly man. I would therefore not use themes that were specific to a gender or interest, instead I would focus on clean lines, marketing colors that induce buying such as green and red, and my writing style would have to be such that both of the above readers would enjoy it.
In order to effectively market my"Notions" I will have to create a whole new web identity, including email, so that my personal blogging activity doesn't alienate any prospective customers. This can only be accomplished by ensuring a real "split" between personal musings, and sales and marketing.
